Dear Amy. It was a wrong number. Signed, God.

Most of you have probably already seen some variation of this. The owner of Amy’s Baking Company, in arizona, figures cooking is what she was born to do. She remains so convinced of this that she started, with help from her husband, a restaurant. Just one problem. Pretty much no one who’s ever been there, including the staff, agrees. That hasn’t stopped her, of course, from proclaiming this precisely what God intended her to do–and creating no fewer than a dozen lables for everyone under the sun who’s ever disagreed.

So when Gordon Ramsay, of Kitchen Nightmares fame, agreed to do an episode about her restaurant, she took it as a sign from God. Sheff Ramsay, she said, would prove all the hateful haters who hate dead wrong. Except, of course, for that small part wherein just no (note: Long video is long. It’s why we’re not embedding it here, thanks much.). Instead, everything folks were saying was wrong with this restaurant suddenly became wrong with this restaurant on national TV–and, now, on Youtube. And her reaction? Just keep screaming, screaming screaming. then play the appology card and announce the grand reopening. Because, you know, that works so well.

It must absolutely suck to go for a PR boost like that and have it absolutely blow up in your face. I mean not that I’d know, not being brainless enough to 1: continuously bang my head against a thing I just plain suck at and 2: nearly strangle myself with denial of the reality that I really do suck at it. It’s why you don’t see me anywhere near the kitchen in any capacity but the helpfully helpful. But you do have to wonder at what point it becomes apparent that God’s calling for you might have been a wrong number. If you’re Amy, it might aughta think about being somewhere around now. Mostly because I’m sure even he’s running out of ways to tell her.

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