CTV gets a bright idea. Bet it won’t happen twice.

So remember all that rambling I did about the CBC and its inability to actually put together anything resembling good canadian content outside of HNIC? Yeah, about that. I wrote that entry, having completely forgotten about another brilliant idea CTV latched on to a bit ago. They’ve launched a show for weekday afternoons they’re calling The social. It’s supposed to be escentially another news talk show with cohosts, live audiences and all manner of interaction. This one’s huge selling point? They’re even interacting on Twitter. So now we’ve got a show that talks about current events and the like, not unlike any number of shows that already do such a thing, only this one wants to throw Twitter into the mix–presumedly they’ll be reading people’s tweets to them on the show, I’d imagine? And they’re airing the thing at a time when it’s very likely the only people who’ll be home to watch it are people who have much better things to do than to also be attached to Twitter–like, say, any number of things people do while they’ve got the TV on in the background. And because this is how we do it up in Canada, they’re calling this new show idea of theirs The Social. Folks, I rest my case. We totally suck at content. Although, I suppose it’s a little better than some other US idea we’ve copied and stuck Canada on the end, but you know. If it wasn’t for sports, I’m pretty sure we’d find ourselves up a creak…

Post a comment

You may use the following HTML:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>